The business basics are the regular activities that have to be consistently addressed in order to maintain and grow a business.  They include regular goal setting, marketing, cash flow management, savings, continuing education, skills proficiency, process development, and staff development.   The basics are general business basics; they are not related to the business’s actual profession or product.

I like to create a check off list of activities that need to take place on a daily basis.  It’s kind of like a diet.  Sometimes you keep the routine and other times you don’t.  Being aware of and keeping the routine, on at least a semi-regular basis, will likely lead to consistent improvement. 

This is not a sprint.  Think marathon.